Hi, I’m Tamy Emma.

I’m a strategist, researcher, and curator working at the intersection of culture, systems thinking, and brand innovation. I support founders, institutions, and businesses in shaping narratives, forging partnerships, and designing strategies that unlock cultural and commercial value.

I speak the languages of business, the arts, and systems change — and move fluently between them. My work spans from advising early-stage startups and activating brand partnerships to leading cultural programs, transformational strategies and research.

I’ve collaborated on global campaigns, launched my own agency, produced original media, and supported organizations across sectors like F&B, tech, tourism, sustainability, e-commerce, regenerative agriculture, and the future of work. I’m currently based in Canada and Morocco — working alongside colleagues in North America, Europe, and Africa.

This site is a home for my independent consulting and cultural research practice.

→ See how we can work together 

→ Learn more about UPPL, my creative agency for larger mandates 

→ Book a talk or workshop